We have reached Globalization 3.0; according to Tom Friedman’s book “The World is Flat” globalization has become reality not only for countries and international corporations but  also for individuals. How can one single individual compete with millions of other people worldwide? How can one person cope with the exponentially growing resources of knowledge? Definitively the key is learning and education; individualized, life-long, efficient and effective however.
Hermann Klinger, Alexander Benz in
Handbook of Research in Mass Customization and Personalization
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